Al Michaels, whose call of the U.S. hockey team’s Olympics upset over the USSR is a sports broadcasting milestone, will deliver AI-enhanced daily recaps of the Paris Games this summer on Peacock.
NBCUniversal‘s flagship streaming service, which is carrying full coverage of all Olympic events, will present “Your Daily Olympic Recapon Peacock.” The company describes the mobile-focused feature as “a first-of-its-kind, personalized experience complementing NBCUniversal’s comprehensive coverage of the Olympic Games Paris 2024.”
The feature stems from a collaboration with Michaels, the company said, using generative A.I. and A.I. voice synthesis technology. The recap will provide fans with their own customized playlist featuring highlights of the events most relevant to them from the previous day. Each compilation will feature clips fromNBCU Paris coverage. A“high-qualityA.I. recreation of Michaels’ voice” will provide voiceovers, with the virtual host trained on past appearances by Michaels on NBC.
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“When I was approached about this, I was skeptical but obviously curious,” Michaels said in a press release. “Then I saw a demonstration detailing what they had in mind. I said, ‘I’m in.’”
Michaels, whose signature call remains the 1980 Lake Placid one, “Do you believe in miracles? Yes!” parted ways with NBCU in 2022 after nearly two decades as its lead voice.
What is most striking about the feature, Comcast CEO Brian Roberts said at the presentation, “is how much it sounds like Al Michaels.” He added that “the world could use a good Olympics right now,” extolling the “spirit of the Games.”
The daily recap is tailored to mobile viewers and will be available to Peacock subscribers starting July 27on all supported web browsers as well as on the Peacock app on select mobile and tablet devices.
“Peacock continues to introduce unique customer-first features that strengthen our unmatched leadership in live streaming,” said Kelly Campbell, President ofPeacockand Direct-to-Consumer, NBCUniversal. “With these recaps alongside interactive elements like Peacock Live Actions and Discovery Multiview, we’re bringing the best of sports together with thebest of technologyto deliver fans a personalized Olympics experience in a way that’s never been possible before.”
Nearly 7 million personalized variants of “Your Daily Olympic Recap on Peacock” could be streamed across the U.S. during the Games – all generated by pulling from NBCUniversal’s 5,000 hours of live coverage from Paris, where up to 40 Olympics events will be happening concurrently each day.
The technologywill pull from hundreds of NBC Sports-produced clipseach day to generate a playlistof around 10 minuteshighlighting the most relevant moments from the prior day for each user, along with a look ahead to what fans can expect to see in the NBC Primetime show. The recaps narrated by the A.I. re-creation of Michaels’ voice will give an overview of each selected highlight. A team of NBCU editors will review all content, including audio and clips, for quality assurance and accuracy before recaps are made available to users.
“Your Daily Olympic Recap on Peacock” will be featured in Peacock’s homepage and Olympics hub and available at the individual profile level, so up to six users on one account can receive their own recaps.Users can opt into receiving push and in-app notifications to remind them to watch their recaps.
FAQs
Your Daily Olympic Recap on Peacock offers a personalized playlist of must-see highlights from the previous day of the Games. This daily playlist helps you catch up each day on the biggest moments from the games, focusing on the sports and themes that interest you the most.
Will Peacock have Olympic replays? ›
If you're a Peacock subscriber and you scroll over to the Olympics hub in the app on your TV, laptop, iPad or mobile phone, you'll find a whole lot of options for watching the Games, including highlight reels, livestreams and full replays. These replays are long and commercial free.
Who is the narrator of the Peacock Olympics? ›
Your Daily Olympic Recap on Peacock:
Narrated by an A.I. -generated voice of Al Michaels, Your Daily Olympic Recap on Peacock is a personalized playlist of must-see Olympic moments curated just for you.
What are the new features of the Peacock Olympics? ›
New for the 2024 Paris Games, Peacock's Multiview feature lets you watch up to four Olympic events at the same time in a curated viewing experience. Stream multiple events at once, or click on your favorite event to dive into the full screen experience.
Why does only NBC cover the Olympics? ›
Beginning with the 2000 Summer Olympics, NBC became the sole U.S. rights holder for the Olympic Games for the entire decade. The network made the longest and most expensive commitment ever anywhere in the world since the Olympics were first presented on television.
What's up with the Olympic flame? ›
In the context of the modern Games, the Olympic flame is a manifestation of the positive values that Man has always associated with the symbolism of fire and thus makes the link between the ancient and the modern Games. A few months before the opening of the Olympic Games, a flame is lit at Olympia, in Greece.
How to get Peacock for free? ›
Peacock Premium usually costs money, but if you subscribe to Xfinity internet or TV, you might be able to get it for free. Current Xfinity Internet customers with gigabit speeds or those who are Diamond or Platinum Rewards members can get Peacock Premium for free.
Who owns Peacock? ›
Peacock is an American over-the-top video streaming service owned and operated by Peacock TV, LLC, a subsidiary of NBCUniversal Media Group. Named after the NBC logo, the service launched on July 15, 2020.
Why is Peacock not working? ›
Please make sure you have a strong enough connection for streaming. Clear your device's cache and data. You should be able to clear cache/data in your device's settings menu. Uninstall and then reinstall the Peacock application on your device.
Who is commentating the Olympics in 2024? ›
Mike Tirico leads a roster of more than 150 commentators for NBCUniversal's coverage of the Olympic Games Paris 2024, scheduled for July 26-Aug. 11 across NBC, Peacock, USA Network, CNBC, E!, GOLF Channel, Telemundo, Universo, and NBCUniversal's digital platforms.
A victory by Peacock over Owens in a July 1935 meet in Lincoln, Nebraska led The New York Times to say that "Peacock's star still is in the ascendancy" under the headline "Peacock's Victories Over Owens Project Duel for Olympic Fame" After pulling a hamstring muscle, he was unable to qualify for the 1936 Summer ...
Is Peacock good for the Olympics? ›
Peacock subscribers will have the most access to the events at the 2024 Summer Olympics, with Peacock being the only way to watch every Olympic event this summer. That's good news for fans looking for one place to find all the terrific Olympic competitions happening in Paris.
What is the gold zone in the Olympics? ›
"Coming off its resounding success during the Paris Olympics, 'Gold Zone' will make its Paralympics debut and provide a whirlwind trip around the Games each day as Team USA's athletes compete against the world's best,” NBC Olympics and Paralympics executive producer and president of programming Molly Solomon said in a ...
How long will Peacock keep Olympics? ›
How long will full replays of the Olympics and Paralympics be available on Peacock? The Olympics hub will be accessible on the Peacock home page from the main navigation menu until August 20, 2024 at which time the Paralympics hub will replace it and be available until September 9.
What is Peacock Goldzone? ›
New for the 2024 Paris Games, Peacock's Gold Zone feature lets you watch the Olympic events in a curated viewing experience. Every day of the Games from 7a – 5p ET, the hosts of Gold Zone will guide you to the most exciting, must-see moments as they happen.
How to watch Olympic recaps? ›
Primetime replays for the Olympics are available on Peacock for 24 hours following their initial airing. You can also watch full event replays for the Paris 2024 Games on Peacock until the end of 2024.
How much does Peacock Olympics cost? ›
The streamer will offer "multi-view" options in which fans can curate their own Olympic journey, choosing which events to watch on the streamer. A Peacock subscription costs $8 per month. An annual plan is available for $80 per year (best value). You can cancel anytime.
What did Katie Ledecky do in the Olympics? ›
Katie Ledecky won four gold medals (the 200-, 400-, and 800-meter freestyle and the 4 × 200-meter relay) and one silver (4 ×100-meter freestyle relay).
Will Peacock replay the opening ceremony? ›
A Peacock subscription will also get you live coverage of the Olympics to go along with full event replays, special documentaries and more. Moreover, you can watch the procession with cable on NBC or use the NBC and NBC Olympic apps for easy viewing.